Zhao Changjiang Joins Zhijie Auto as Executive Vice President

[Personnel Change] Former BYD executive Zhao Changjiang has officially joined Zhijie Auto, assuming the roles of Executive Director and Executive Vice President.

Core Development: Mastermind Behind Denza D9 Takes Charge of Zhijie's Sales System

Zhao Changjiang announced his appointment at Zhijie Auto via Weibo on January 13, 2026. Previously, he led the Denza D9 to annual sales exceeding 100,000 units, earning recognition for his expertise in user-centric operations and direct-sales channel development. He spent 16 years at BYD, rising from frontline sales to senior management.

Strategic Foundation: Addressing Zhijie’s Weakness in Terminal Sales

Although backed by Huawei’s technology, Zhijie has struggled with sales performance. Zhao will establish a “user-friendly system for the AI era,” replicating Denza’s successful playbook to build an independent sales and service network.

Key Data: Zhijie V9 to Launch in Spring, Directly Competing with Denza D9

Zhijie’s first premium MPV, the V9, will launch in spring 2026. Zhao stated it is “conservatively estimated to face no rivals for the next three years,” highlighting breakthroughs in space, intelligence, and range.