Porsche Yancheng Store Confirms Closure in 2026 as China Channel Rapidly Contracts

[Channel Adjustment] Porsche Center Yancheng will cease vehicle sales by the end of 2025 and fully terminate operations by the end of March 2026.

⚡ Key Development: Yancheng Jiejun Automotive Confirms Store Closure, a Subsidiary of Dongan Holding Group

The store has notified customers to redeem unused services or vouchers before March 31, 2026. Previously, Zhengzhou Zhongyuan Porsche Center also showed signs of operational irregularities, with Porsche China stating it is cooperating with ongoing investigations.

📊 Key Figures: Sales Down 26% Year-on-Year in First Three Quarters; Dealership Network to Shrink from 150 to 80

Due to lagging electrification efforts and intensifying competition from domestic EV startups, Porsche continues to face mounting pressure in the Chinese market, exacerbating profitability challenges for dealers.

💡 Industry Impact: Channel Contraction Becomes a Trend Among Traditional Luxury Brands

As consumer preferences shift toward smart electric vehicles, ultra-luxury brands lacking competitive EV offerings face structural challenges, potentially leading to a prolonged wave of store closures.