Leapmotor Celebrates 10th Anniversary with New Goal: Targeting 4 Million Annual Sales by 2035

[Corporate Strategy] Leapmotor has unveiled its new decade-long target at its 10th anniversary event, aiming to achieve annual sales of 4 million vehicles by 2035.

⚡ Core Development: From NEV Leader to Global Automotive Player

With 1.2 million cumulative deliveries, projected nearly 600,000 units sold in 2025, and 60,000 vehicles delivered overseas, Leapmotor has completed a transformation over the past decade—from an underdog to the top-selling new energy vehicle (NEV) brand among Chinese startups. At the 10th anniversary event in Hangzhou, founder Zhu Jiangming announced that the company will target 1 million annual sales in 2026, with a longer-term goal of 4 million annual sales within the next decade.

🔍 Strategic Foundation: Full-Stack In-House R&D and Cost Control as Competitive Moats

Through its full-stack in-house R&D approach and extreme cost efficiency, Leapmotor has not only survived among hundreds of NEV startups but also achieved scalable profitability. Zhu acknowledged that the company has just passed its breakeven point and must urgently seize the rapidly closing window of opportunity in the new energy sector to accelerate market share expansion in both China and global markets.