Leapmotor Celebrates 10th Anniversary with New Target: 4 Million Annual Sales by 2035

[Corporate Strategy] Leapmotor has unveiled its new decade-long goal at its 10th anniversary event, aiming to achieve annual sales of 4 million vehicles by 2035.

⚡ Core Development: From NEV Sales Leader to Global Automotive Player

At the 10th anniversary event in Hangzhou, Zhu Jiangming announced that Leapmotor will target 1 million annual sales by 2026, with a long-term goal of 4 million units annually by 2035. By the end of 2025, cumulative deliveries are expected to surpass 1.2 million units, with full-year sales projected at nearly 600,000 units, including approximately 60,000 units delivered overseas.

🔍 Strategic Foundation: Full-Stack In-House R&D and Cost Control as Competitive Moats

Over the past decade, Leapmotor has survived and risen to become the sales leader among hundreds of new energy vehicle (NEV) startups through what Zhu describes as the "engineer's grit"—a relentless focus on fundamentals. Zhu admitted the company has only just passed its breakeven point and emphasized the urgency of acting decisively during this fleeting window of opportunity in the new energy sector, stating they must "race against time."

💡 Industry Impact: NEV Startups Enter a New Phase of Scalable Profitability

Leapmotor’s trajectory demonstrates that in-house technological development combined with extreme cost efficiency can enable NEV startups to cross the survival threshold, offering the industry an alternative path to sustainability—one not reliant solely on capital infusion.