Leapmotor Celebrates 10th Anniversary with New Goal: Targeting 4 Million Annual Sales by 2035

[Corporate Strategy] Leapmotor has unveiled its new decade-long goal on its 10th anniversary, aiming to achieve annual sales of 4 million vehicles by 2035.

⚡ Core Development: From NEV Leader to Global Automotive Player

With 1.2 million cumulative deliveries, projected nearly 600,000 units sold in 2025, and 60,000 vehicles delivered overseas, Leapmotor has completed a remarkable transformation over the past decade—from an underdog to the top-selling new energy vehicle (NEV) brand among Chinese startups. At the 10th-anniversary event in Hangzhou, founder Zhu Jiangming announced an ambitious target of 1 million annual sales by 2026, with the ultimate goal for the next decade being 4 million annual sales, positioning Leapmotor as a world-class automaker.

🔍 Strategic Foundation: Full In-House R&D and Cost Control Driving Long-Term Success

Led by engineers—often described as "tech-savvy pragmatists"—Leapmotor has survived the intense industry shakeout that eliminated hundreds of NEV startups by adhering to full in-house R&D and extreme cost efficiency, achieving scalable profitability. Zhu acknowledged that the company is still operating near the "subsistence level" and emphasized the urgency of seizing the rapidly closing window of opportunity in the new energy vehicle market to aggressively expand its market share both in China and globally.