Great Wall Motor's New Platform Named 'Guiyuan'

[Technology Platform] Great Wall Motor has officially named its new vehicle architecture 'Guiyuan.'

Key Development: 'Guiyuan' Wins Public Naming Campaign with 22,000 Votes

On January 6, 2026, Wei Jianjun, Chairman of Great Wall Motor, announced that after participation from 96,000 netizens and a total of 112,000 votes, the name 'Guiyuan' was ultimately selected. 'Lühuo' received 12,000 votes, ranking third, while 'Wanli' was disqualified due to trademark issues.

Strategic Foundation: Returning to User Value and Technological Essence

The character 'Gui' signifies a return to the original intent of vehicle manufacturing—focusing on safety, reliability, and cost-efficiency. 'Yuan' underscores industrial fundamentals, leveraging standardization and commonality to reduce user costs. The platform supports multiple powertrains per vehicle, multiple vehicle categories per platform, and full-stack in-house R&D, embodying a vehicle development philosophy rooted in 'first principles.'

Industry Impact: Building the Foundation for a Global Smart Mobility Ecosystem

'Guiyuan' will serve as the cornerstone for Great Wall Motor’s future models and technologies, accelerating its transformation into a global smart mobility technology company, while also reflecting a new paradigm of deep co-creation between the enterprise and its users.