GAC Establishes Trumpchi Business Unit to Accelerate Brand Renewal

[Organizational Restructuring] On January 16, 2026, GAC Group officially established the Trumpchi Business Unit (BU) to drive its 'Reinventing Trumpchi' strategy.

Core Development: Trumpchi BU Operates Independently, Focusing on ICE and Hybrid Transformation

Huang Jian has been appointed President, with Li An and Wang Yu serving as Vice Presidents, forming a strategic 'iron triangle' team covering strategy, sales, and R&D. This team will fully integrate the entire value chain of research, production, and sales to enhance market responsiveness.

Strategic Foundation: Panyu Initiative Deepens Reforms for Self-Owned Brands

As GAC’s flagship self-owned brand, the Trumpchi BU represents another critical step under the Panyu Initiative, following the integration of Hyper and Aion and the spin-off of Qijing. The move aims to achieve Trumpchi’s 2026 brand elevation goals through technological advancement, product redefinition, and enhanced user experience.

Key Metrics: Nine New Models Planned for 2026

The Trumpchi BU plans to launch nine mid-cycle updates and all-new models in 2026, accelerating its new energy transition. This establishes a new structure for GAC’s self-owned brands: 'Dual BUs plus an independent brand'—with Trumpchi BU targeting the mass market, Hyper-Aion BU jointly addressing premium and mainstream new energy segments, and Qijing focusing exclusively on premium intelligent electric vehicles.