Ford Bronco WildTrak Launches in China Starting at RMB 230,000, Targeting Urban and Off-Road Enthusiasts

[New Model Launch] The Ford Bronco WildTrak has officially launched in China, with range-extended and all-electric variants starting at RMB 229,800.

⚡ Key Development: New Energy Hardcore SUV in the RMB 230,000 Segment Fills Market Gap

The Bronco WildTrak is the first new energy vehicle in the Ford Bronco family, offered in three range-extended versions and two all-electric versions, priced between RMB 229,800 and RMB 282,800. This marks a significant reduction compared to the gasoline-powered Bronco, which starts at RMB 299,800, substantially lowering the entry barrier for hardcore off-roading.

📊 Key Specifications: 5-Meter Length + 2,950mm Wheelbase Balances Space and Off-Road Capability

Featuring a "boxy" design, the vehicle delivers a 30° approach angle, 32° departure angle, and 600mm wading depth. It is equipped with a front double-wishbone and rear five-link aluminum independent suspension, striking a balance between urban comfort and light off-road performance.

💡 Industry Impact: "Urban, Playful, and Rugged" Defines a New Niche Segment

Built on Ford’s native intelligent new energy architecture—dubbed "Ford Domain"—the Bronco WildTrak targets lifestyle-oriented consumers with a 15.6-inch central display, an intelligent cabin, and camping-focused features, accelerating the electrification of hardcore SUVs.