Ford Bronco Smart Adventure Launches Starting at RMB 230,000, Targeting Urban and Off-Road Use

[New Vehicle Launch] The Ford Bronco Smart Adventure has officially launched, with the range-extended version starting at RMB 229,800.

⚡ Core Highlights: First New Energy Bronco Emphasizes "Urban-Friendly, Playful, and Off-Road Capable"

The Bronco Smart Adventure is built on Ford’s native intelligent new energy architecture, “Ford Zone,” and offers three range-extended variants and two all-electric variants, priced between RMB 229,800 and RMB 282,800. This marks a significantly lower entry price compared to the gasoline-powered Bronco, which starts at RMB 299,800.

📊 Key Specifications: Rugged Dimensions + Light Off-Road Capability

The vehicle measures 5,025 mm long, 1,960 mm wide, and 1,825 mm tall, with a 2,950 mm wheelbase. It features a 30-degree approach angle, 32-degree departure angle, and a 600 mm wading depth, balancing urban commuting with light off-road performance.

💡 Industry Impact: Traditional Rugged SUVs Accelerate Electrification Shift

Positioned as an all-terrain camping SUV, the Bronco Smart Adventure enters the market by blending rugged design with a smart cabin (including a 15.6-inch central touchscreen), driving off-road vehicles into diverse lifestyle scenarios.